Liveries: Martini & Rossi
Posted by Rory
Building a fast car is expensive. Title sponsors pay large sums in sponsorship fees to display their brand prominently on a race car, and their brand esthetic usually dictates the color scheme applied to the rest of the vehicle. Some people lamented the arrival of decal-infested machines, but I’ve always been fascinated with how a creative paint job can make a some of these objects much more memorable.
In this first series, I’ve featured one of motorsport’s oldest title sponsors, Martini & Rossi.
15 Comments Leave A Comment
bensan says:June 5, 2012 at 11:37 am
Martini & Rossi and Gulf are my all time favorites.
What a post, thanks!
Jonathan says:June 5, 2012 at 12:55 pm
Welcome Rory. Great post man.
Panicstreak says:June 5, 2012 at 1:32 pm
After the Marlboro racing livery, the Martini livery is a close second.
Greg H says:June 5, 2012 at 2:11 pm
Don’t forget my favorite pic of that Porsche:
Collective says:June 5, 2012 at 5:44 pm
@1 & @3, more to come! Gulf and Marlboro are on the to do list.
Sean Kane says:June 5, 2012 at 6:11 pm
Great post, I’m a huge fan of classic liveries and this is definitely one of them.
Also I hadn’t seen that Lotus BRG and Martini combo before, very unique.
Daniel Ronge says:June 6, 2012 at 12:30 am
to anyone who is interested in rally photography, I can really recommend this book:
Alexey says:June 6, 2012 at 7:23 am
In addition to your great post I would like to share this photo: http://www.screene.com/carwallpapers/Ford/5931.jpg
Martyna says:June 6, 2012 at 10:34 am
Collective says:June 6, 2012 at 7:04 pm
@7: I own that book! A wonderful visual trip the the group B days, one of the deadliest but arguable some of the most exciting racing in motorsports. Not to mention the cars were so beautiful!!
Collective says:June 7, 2012 at 12:38 am
Gulf is one of my favorites too, but they only had a few works teams. If I can find a solid list of examples in my digging, I’ll be sure to post it in the future. -Rory
TREESAP says:June 8, 2012 at 12:41 pm
What racing class is the #10 car?
Rich says:June 10, 2012 at 7:05 am
Great post. For lovers of car liveries there is a cool book called Go Faster published by Gestalten. You can watch a little teaser here http://www.gestalten.tv/motion/go-faster
Collective says:June 11, 2012 at 12:34 pm
Formula 1, it’s a Brabham BT44B or BT45, unsure about the year.
Sachiko says:August 28, 2012 at 7:20 am
I am considering doing a fall plnntiag schedule. I actually have a bunch of weeks already worked out, but I haven’t figured out how to coordinate it all yet. If I have time, I will be putting it together this fall.