Classic branding and packaging design by Barcelona-based firm Marnich Associtates. The stuff for Noguera & Vintro is incredible. Interestingly enough — and despite that excellent branding — they’re apparently the “exclusive distributor of Hello Kitty in Spain”. Good thing you have this incredible, minimalist branding, because we all know Hello Kitty retailers and very concerned with modernist graphic design.
All joking aside, this seems like a very strange choice of branding considering the product / market. It also just plain looks weird on the site with all that garish Hello Kitty stuff going on in the middle. Do you think the client asked for this seemingly incongruous style of branding or was it foisted upon them by an overzealous design shop? Judging from a lot of the playful work on Marnich’s site, I’d bet on the former as I could see them treating this right. Odd.
Via Aisle One