Marnich Associates

Posted by Scott

Classic branding and packaging design by Barcelona-based firm Marnich Associtates. The stuff for Noguera & Vintro is incredible. Interestingly enough — and despite that excellent branding — they’re apparently the “exclusive distributor of Hello Kitty in Spain”. Good thing you have this incredible, minimalist branding, because we all know Hello Kitty retailers and very concerned with modernist graphic design.

All joking aside, this seems like a very strange choice of branding considering the product / market. It also just plain looks weird on the site with all that garish Hello Kitty stuff going on in the middle. Do you think the client asked for this seemingly incongruous style of branding or was it foisted upon them by an overzealous design shop? Judging from a lot of the playful work on Marnich’s site, I’d bet on the former as I could see them treating this right. Odd.

Via Aisle One

6 Comments Leave A Comment


• says:

April 11, 2012 at 1:53 pm

pretty nice work. is that hola thing a bcard? the pt size on that secondary type is a little ridiculous if so


Francisco says:

April 12, 2012 at 4:59 am

Hi there.

The packaging on your post do not have anything to do with Hello Kitty.
This is the packaging branding for “La SIrena” a frozen-foods supermarket.

In my opinion. The branding for these products, the frozen products and the supermarkets is really good, clean and well designed.

Regards from Madrid, Spain.


Karolaine says:

August 30, 2012 at 4:57 pm

Jennifer Mattern | I think the balance coencrn comes in for me because you no longer can run one marketing campaign. Now I can promote my nonfiction book, blogs, and freelance service by getting my real name out there. But when there’s another name, all of that personal branding and marketing is somewhat wasted. Suddenly no one knows you again. I don’t intend to adopt a new personality just a name. But instead of one blog tour, I’ll have to manage two. I need to continue commenting on usual sites and blogs to maintain a network under my real name. But I have to make enough time to do all of that a second time to build a network under the pen name. Most things I can now do once, I’ll have to do twice. At least that’s the case if I actively promote the name. And since platforms are important to me, I don’t want to slack off and not build one. In your case when you switched to the pen name, you actually stopped some marketing under your real name (like killing the previous Twitter account, getting rid of your old blog, and going quiet in the bulk of the freelance community). I don’t have that option. That’s an important networking group for me, as well as a product market for me. So I’m just hoping to lay enough early groundwork that I won’t be overwhelmed when I’m ready to directly promote the novels.