The New Leaf

Posted by Alex

I’m not really sure what to link you to first…everything about this project is exceptionally well executed. Local design firm I Shot Him put together a very slick project (maybe “experience” is more fitting) surrounding the issue of marijuana legalization.

The project is made up of a lot of pieces: a website, a video, a process box, the list goes on. Really blown away by the complexity and creativity at work. And these guys aren’t a big shop! I Shot Him is made up a just a few MFA Academy of Art grads. Well done guys!

In addition to all of the final deliverables, they’ve outlined their process in this very detailed and thorough process piece. I am a sucker for design process articles and this one is among the best I’ve seen. I’ve included some images above, but definitely check out the full piece.

4 Comments Leave A Comment


rent says:

October 22, 2010 at 2:24 pm

Watched this earlier this morning and was also really pleased with how well they executed everything, from the site down to the process work. Especially dig all of the little pothead characters they made.