Comments on: Rebranding Playboy

By: paperdemon

paperdemon — Fri, 05 Mar 2010 05:13:24 +0000

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By: Rebranding Playboy… • Daily inspirations

Rebranding Playboy… • Daily inspirations — Fri, 29 Jan 2010 10:55:41 +0000

[...] Et si Playboy voulait complètement changer leur logo et leur ligne éditoriale et favoriser l’intellect sur la nudité ? C’est le projet d’un étudiant, Alex Cornell, qui a créé tout cela. Pour découvrir son travail c’est ici : clique ! [...]

By: Playboy mal anders und zwei Alternativen | Jeriko

Playboy mal anders und zwei Alternativen | Jeriko — Fri, 22 Jan 2010 08:36:50 +0000

[...] Portfolio gibt einen guten ersten Überblick und auf ISO50 gibt es längere Beiträge mit den Überlegungen zum Rebranding sowie der Buchproduktion. Gefunden habe ich das Projekt bei [...]

By: DM

DM — Thu, 21 Jan 2010 22:16:20 +0000

Great idea. Loved reading about the concepts and progression. I think the switch from bunny to fox is excellent – brand identifies with the consumer rather than only what the consumer likes to look at (bunnies). However I think (and I am a feminist old lady!) that the magazine must retain nudity. Just have the centerfold. But nothing else…My two cents.

By: Matt

Matt — Thu, 21 Jan 2010 04:39:46 +0000

I know it’s been said a few times but given the logo is such a bold black, the negative space beams out of it, this would be the perfect place to sneak in a subtle message but I don’t know what you can put in there that wouldn’t ruin the general shape of the fox. Overall good job I think!

By: De-Bunny and get Foxy! – Playboy Magazine Redesign - TheJunction

De-Bunny and get Foxy! – Playboy Magazine Redesign - TheJunction — Tue, 19 Jan 2010 15:56:37 +0000

[...] nichts anderes übrigbleiben als zu lesen, wenn er ihn denn annimmt, den neuen foxy Playboy. Die Entwicklung des selbsterklärenden Logos war, laut Alex Cornell, der schwierigste Part des gesamten [...]

By: SUNfiltered : Fresh culture daily. » Blog Archive » Rebranding Playboy?

Fri, 15 Jan 2010 21:30:26 +0000

[...] Cornell, the design intern over at ISO50, recently posted a class assignment he completed last year. The design challenge was to reinvigorate a dying brand and he chose Playboy, arguably a brand that [...]

By: LUKE

LUKE — Wed, 06 Jan 2010 20:29:31 +0000

Great concept, Alex. I love the idea, and it looks good !!!!!!!!!!!!!!!

By: Emily

Emily — Tue, 29 Dec 2009 02:30:29 +0000

I think the re designed logo is brilliant. I do agree however with some of the feedback regarding the fundamental nudie pictures. I think to recreate the classic tasteful centrefolds, only use woman that are not fake tannned and plastic. recreate pin ups of the 50’s and 60’s.. leaving something to the imagination.. just to pay hommage to the original concept of playboy and what made it so famous. Bring back the music element too.. My parents used to lpay at the play boy hotel in lake geneva when i was a kid in the 70’s and it was so classy. The women where beautiful the music world class and the hotels were up market. give the mag it’s integrity while keeping it senual and sexy..

By: Neu Black » Blog Archive » Playboy Re-brand

Neu Black » Blog Archive » Playboy Re-brand — Tue, 29 Dec 2009 00:11:27 +0000

[...] style of 60-70’s era. As a result we were quite pleased when we caught a glimpse of the in class re-brand study by MFA student Alex Cornell. Though this takes Playboy in a significantly different direction business wise, it’s one [...]