Swiss Graphic Design: Geigy
Swiss pharma company Geigy (now Novartis) cranked out tons of drugs and tons of great designs to sell them during their time. The images above are from the book “Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 – 1970″ (amazon) which chronicles their best work during that period. There are more images and info over at Things To Look At and Grain Edit.
Images via Things To Look At
Share on Facebook
Tweet This
04/26/10 - 
April 20th, 2009 at 7:55 am
also check out some of Steff Geissbuhler’s work from the C&G Partners blog:
http://www.cg...steff-geigy/
April 20th, 2009 at 7:55 am
also check out some of Steff Geissbuhler’s work from the C&G Partners blog:
http://www.cg...steff-geigy/
April 20th, 2009 at 7:55 am
Yeah, the works are great. At the moment, they’re exhibited in the “Museum für Gestaltung ” in Zurich. some shots here: http://www.fl.../3411768855/
April 20th, 2009 at 8:30 am
That top one is great. I would take that drug, whatever it is.
April 20th, 2009 at 8:33 pm
Those are excellent, great play with geometric shapes and overlaying those colors. I want them all. ><
April 22nd, 2009 at 2:36 pm
yes i was just in zürich yesterday and saw the exhibition. incredible!
it was absolutely stunning to see the originals. that book is highly recommended.
i think the best work isnt even on here or on any flickr posts ….
http://www.cg...ead2_med.jpg
&
http://www.cg...ead3_med.jpg
April 24th, 2009 at 9:09 am
ha felix!
funny you were there yesterday … I was there thursday.
The exhibit was goodness all over and I came to the conclusion that visiting the museum is a must for everyone studying design. The permanent collection is wonderful.
June 30th, 2009 at 7:40 pm
[...] advertisements are part of a Geigy campaign from 1965. They are all letterpress illustrations by Fred Troller. Each version pairs a [...]
September 22nd, 2009 at 9:19 am
[...] Dwell, AisleOne, Iso50, GrainEdit) Comments [0]Digg [...]