Clever Logos
Abuzeedo has posted a collection of “15+ Amazingly Clever Logos” taken from Michael Evamy’s book, “Logo”. Some pretty cool stuff in there but mostly it’s just nice to see them in quality printed form. Many of these — such as the USA network logo — I tend to take for granted. But when I see them printed so nicely in black and white on the page I gain a whole new appreciation for them. Still nowhere near this though.
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04/26/10 - 
March 4th, 2009 at 5:37 am
I dunno man, that USA one is fricken’ hot. Especially — as you said — printed like that.
Some of those vintage logos don’t really have a solidarity, harmony and balance in their shape. Damn, I wish I could articulate this shit better.
But, I guess I’m the only person in the world that I know of, that believes design is objective.
March 4th, 2009 at 6:57 am
Its amazing how the USA logo and the ASU logo have alot of common features.
March 4th, 2009 at 8:40 am
That London Symphony logo is amazing… LSO and the conductor! Awesome stuff.
March 4th, 2009 at 10:20 am
Yeah I’m definitely a fan of that USA logo. I love pretty much anything that incorporates a clever use of negative space. Gets me every time.
Surprised this one didn’t make the list:
http://www.lo...ild-logo.gif Clever clever clever
March 4th, 2009 at 11:12 pm
that might be the most clever logo I’ve ever seen alex…good call
March 4th, 2009 at 11:24 pm
Yeah, Herb Lubalin designed it, so I guess it’s no surprise that it’s so well done
March 5th, 2009 at 4:22 pm
USA is pure logo porn, gets me goin’ allright! =P
March 13th, 2009 at 11:22 am
99% sure Herb did NOT design that usa logo.
March 13th, 2009 at 1:47 pm
@ Jonathan- haha, yeah i’d say i’m 100% Herb wasn’t involved with the USA logo. I was referring to the “Mother and Child” logo which he did design and was linked out to on an earlier comment.
March 16th, 2009 at 5:19 pm
haha… well thats good Alex! My 1% was that there was maybe some idea out there somewhere started by Herb that someone had copied or something… yes, mother & child is classic.
March 26th, 2009 at 2:43 pm
what does the last one represent?
March 30th, 2009 at 12:47 am
[...] pointless to commit it to writing. My one exception has always been logo design, and Scott’s recent post got me thinking about it again. For as long as I’ve been interested in design I have always [...]