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	<title>Comments on: Pepsi redesign</title>
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	<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/</link>
	<description>The blog of Scott Hansen (aka ISO50 / Tycho)</description>
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		<title>By: ISO50 Blog - The Blog of Scott Hansen &#187; Blog Archive &#187; Jack In The Box Rebrand Success</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-147028</link>
		<dc:creator>ISO50 Blog - The Blog of Scott Hansen &#187; Blog Archive &#187; Jack In The Box Rebrand Success</dc:creator>
		<pubDate>Thu, 05 Mar 2009 09:01:26 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-147028</guid>
		<description>[...] all the fuss over the Pepsi and Tropicana re-brands it&#8217;s nice to see something that I think most people can agree on. [...]</description>
		<content:encoded><![CDATA[<p>[...] all the fuss over the Pepsi and Tropicana re-brands it&#8217;s nice to see something that I think most people can agree on. [...]</p>
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		<title>By: 5 Recent Rebrands That Caused The Most Upset</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-146626</link>
		<dc:creator>5 Recent Rebrands That Caused The Most Upset</dc:creator>
		<pubDate>Thu, 26 Feb 2009 13:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-146626</guid>
		<description>[...] that the logo doesn&#8217;t have a nostalgic quality at all. I think it&#8217;s painfully boring. [source] I don&#8217;t like the redesign. Pepsi is one of the worlds most recognized brands, and this [...]</description>
		<content:encoded><![CDATA[<p>[...] that the logo doesn&#8217;t have a nostalgic quality at all. I think it&#8217;s painfully boring. [source] I don&#8217;t like the redesign. Pepsi is one of the worlds most recognized brands, and this [...]</p>
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		<title>By: unlimitedrefills &#187; Blog Archive &#187; Pepsi: The choice of a smug ad agency</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-146538</link>
		<dc:creator>unlimitedrefills &#187; Blog Archive &#187; Pepsi: The choice of a smug ad agency</dc:creator>
		<pubDate>Wed, 25 Feb 2009 04:35:53 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-146538</guid>
		<description>[...] noticeable logo in human history. What a tragedy! I&#8217;ve already voiced my opinion on several blogs featuring this story, and just wanted to include my rant here. I don’t like the redesign. Pepsi [...]</description>
		<content:encoded><![CDATA[<p>[...] noticeable logo in human history. What a tragedy! I&#8217;ve already voiced my opinion on several blogs featuring this story, and just wanted to include my rant here. I don’t like the redesign. Pepsi [...]</p>
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		<title>By: [Another] Chris</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-144085</link>
		<dc:creator>[Another] Chris</dc:creator>
		<pubDate>Wed, 07 Jan 2009 04:52:05 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-144085</guid>
		<description>I&#039;m torn.

The new type is definitely nice. But as far as the logo what I dislike is that it forgets the pepsi of our youth. It just feels a little awkward. Brands as established as pepsi shouldn&#039;t change logos ALL THE WAY. It makes me feel the way I might if my mom were to get plastic surgery. it&#039;s kinda like...&#039;mmkay mom I know you want to look &#039;hot&#039; but you really don&#039;t need to impress anyone anymore; the fact that your eyebrows reach for your bangs just makes me feel awkward.&#039; 

And &#039;why are you getting plastic surgery? Is it because Dad died or what?&#039; 
The fact that pepsi got a makeover makes me feel like they feel the need to get back on the prowl; like an old cougar or something. If my dad likes my mom (and is still alive) she dosen&#039;t need to get surgery.... so the fact that my &#039;mom&#039; is getting plastic surgery in the metaphorical sense here makes me feel like pepsi feels like it&#039;s lost value in the sight of consumers. And thus it diminishes the longstanding reputation that I think WE all assume a brand like pepsi holds, wether we buy it off the shelf that day or not. 


besides i wanna see more of this http://farm1.static.flickr.com/145/357073406_36f16b3b46.jpg</description>
		<content:encoded><![CDATA[<p>I&#8217;m torn.</p>
<p>The new type is definitely nice. But as far as the logo what I dislike is that it forgets the pepsi of our youth. It just feels a little awkward. Brands as established as pepsi shouldn&#8217;t change logos ALL THE WAY. It makes me feel the way I might if my mom were to get plastic surgery. it&#8217;s kinda like&#8230;&#8217;mmkay mom I know you want to look &#8216;hot&#8217; but you really don&#8217;t need to impress anyone anymore; the fact that your eyebrows reach for your bangs just makes me feel awkward.&#8217; </p>
<p>And &#8216;why are you getting plastic surgery? Is it because Dad died or what?&#8217;<br />
The fact that pepsi got a makeover makes me feel like they feel the need to get back on the prowl; like an old cougar or something. If my dad likes my mom (and is still alive) she dosen&#8217;t need to get surgery&#8230;. so the fact that my &#8216;mom&#8217; is getting plastic surgery in the metaphorical sense here makes me feel like pepsi feels like it&#8217;s lost value in the sight of consumers. And thus it diminishes the longstanding reputation that I think WE all assume a brand like pepsi holds, wether we buy it off the shelf that day or not. </p>
<p>besides i wanna see more of this <a target="_blank" href="http://farm1.static.flickr.com/145/357073406_36f16b3b46.jpg"  rel="nofollow"></a><a target="_blank" href="http://farm1.static.flickr.com/145/357073406_36f16b3b46.jpg" >http://farm1....f16b3b46.jpg</a></p>
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		<title>By: Jeff</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140740</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Tue, 30 Dec 2008 17:42:13 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140740</guid>
		<description>They could have definetly kept the mark and easily just rebranded the packaging with a new typeface.

There is nothing special about the tornado mark other than it feels unbalanced unlike the ocean wave.</description>
		<content:encoded><![CDATA[<p>They could have definetly kept the mark and easily just rebranded the packaging with a new typeface.</p>
<p>There is nothing special about the tornado mark other than it feels unbalanced unlike the ocean wave.</p>
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		<title>By: Jake</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140383</link>
		<dc:creator>Jake</dc:creator>
		<pubDate>Tue, 30 Dec 2008 02:07:38 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140383</guid>
		<description>I totally agree that the simplicity is a step in the right direction. Something about the proportion of the logo to the type is a little disturbing, and I&#039;m not sure about the type being vertical. The &quot;max&quot; seems to be the most effective to me.

I think the slight variation in the original logo is a &quot;good idea,&quot; but for the coin whoever is designing this is getting, I&#039;d like to see better execution.

Anybody else think it was a dumb idea to put the logo (twice) on the can carton door and over the flap where it will never line up in a million years, and will be totally destroyed as soon as its opened? They also flip the type here which is a little schizophrenic compared to the bottle, but not a huge deal.</description>
		<content:encoded><![CDATA[<p>I totally agree that the simplicity is a step in the right direction. Something about the proportion of the logo to the type is a little disturbing, and I&#8217;m not sure about the type being vertical. The &#8220;max&#8221; seems to be the most effective to me.</p>
<p>I think the slight variation in the original logo is a &#8220;good idea,&#8221; but for the coin whoever is designing this is getting, I&#8217;d like to see better execution.</p>
<p>Anybody else think it was a dumb idea to put the logo (twice) on the can carton door and over the flap where it will never line up in a million years, and will be totally destroyed as soon as its opened? They also flip the type here which is a little schizophrenic compared to the bottle, but not a huge deal.</p>
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		<title>By: Jakub</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140370</link>
		<dc:creator>Jakub</dc:creator>
		<pubDate>Tue, 30 Dec 2008 01:45:14 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140370</guid>
		<description>I hope everyone realized that when it comes down to the logo its not a favorite of mine at all its not even my style but i do like element a few elements of it especially the abbreviations. The more I look at it I want the font to be bolder</description>
		<content:encoded><![CDATA[<p>I hope everyone realized that when it comes down to the logo its not a favorite of mine at all its not even my style but i do like element a few elements of it especially the abbreviations. The more I look at it I want the font to be bolder</p>
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		<title>By: fourplay</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140256</link>
		<dc:creator>fourplay</dc:creator>
		<pubDate>Mon, 29 Dec 2008 22:27:03 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140256</guid>
		<description>BAD BAD BAD.  They lost it.</description>
		<content:encoded><![CDATA[<p>BAD BAD BAD.  They lost it.</p>
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		<title>By: Kevin Crawford</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140167</link>
		<dc:creator>Kevin Crawford</dc:creator>
		<pubDate>Mon, 29 Dec 2008 20:26:07 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-140167</guid>
		<description>I had trouble figuring out if this was normal Pepsi or not, which kind of pissed me off. I think they went a little too far in simplifying...</description>
		<content:encoded><![CDATA[<p>I had trouble figuring out if this was normal Pepsi or not, which kind of pissed me off. I think they went a little too far in simplifying&#8230;</p>
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		<title>By: Stuf</title>
		<link>http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-139891</link>
		<dc:creator>Stuf</dc:creator>
		<pubDate>Mon, 29 Dec 2008 14:38:30 +0000</pubDate>
		<guid isPermaLink="false">http://blog.iso50.com/2008/12/26/pepsi-redesign/#comment-139891</guid>
		<description>Holy Crap that&#039;s one of the crappiest logo redesigns ever! It looks like some fake China knockoff. It doesn&#039;t even make sense as to what it is. I like the simplicity and typography is ok, but the &#039;swoosh&#039; logo is pure shiz! It amazes me that you like it!? I file this one under &#039;Fail&#039;.</description>
		<content:encoded><![CDATA[<p>Holy Crap that&#8217;s one of the crappiest logo redesigns ever! It looks like some fake China knockoff. It doesn&#8217;t even make sense as to what it is. I like the simplicity and typography is ok, but the &#8217;swoosh&#8217; logo is pure shiz! It amazes me that you like it!? I file this one under &#8216;Fail&#8217;.</p>
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