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Archive for December 3rd, 2008

Rebrand Success Vol. 1

Posted by Scott 12/3/08 | Link

nuggs.jpgnuggetsaxelogo_white_1280.jpgDenver_Nuggets3.jpg Denver_Nuggets_Old_Logo.jpgAfter all the talk lately about logo redesign failures I thought I’d post something about a potential success. I happened across Aaron Draplin’s post on the new Denver Nuggets logo and thought it came out pretty good. At first glance the pick axes seem a bit over the top (we get it, people mined for gold in ye olde times Colorado), but it grew on me. As Draplin pointed out in his post, the mountains are the best part of the whole deal. Below the new logo are the two preceding versions. The most recent was pretty much gross in every possible way. The old school one is of course awesome in that nostalgic way, very cool for throwback jerseys and all that (or if you really, really like Tetris), but it just wouldn’t cut it in today’s game. The typo is heavy-handed and the logo is too busy and detailed to be useful in small formats.

This new version is clean and strong; even if you don’t really like it you’d have to give them points for steering clear of, as Jakub puts it, the “Mountain Dew logo style”. I’d have to imagine fans are going to be pretty happy with the new look, can you imagine wearing that last one on a shirt? It looks like the logo for a pizza place up in the hills somewhere, I half expect it to say “Uncle Mike’s Pizza” or whatever. So what do you think, did they nail it?

P.S. While the logo may be nice, I’m not sure how I feel about the typography for the new jerseys. Something about it reminds me of an off the strip South Lake casino.

26 Comments »   |  Posted by Scott in Logos

Wireframe Lamborghini

Posted by Scott 12/3/08 | Link

Benedict-Radcliff-Lamborghini-Countach.jpg medium_3073951975_4132270957_o.jpgmedium_3074787688_957e387c98_o.jpg medium_3073953213_48898e16aa_o.jpgmedium_3074788768_de1e743bfa_o.jpgThis is for all the 3D artists out there. It’s hard to tell from some of the photos, but what you’re seeing is a real model and not a computer generated wireframe. Benedict Radcliffe crafted this model of Lamborghini’s iconic Countach supercar from steel tubing. It’s incredibly detailed, right down to the Pirelli text on the tires. I can’t imagine the time that went into this, it would probably take me a year just to make this in Maya. There are a bunch more photos over at Jalopnik.

3 Comments »   |  Posted by Scott in Fine Art, Industrial Design

Tom Croose : Stoney Baloney Mix

Posted by Jakub 12/3/08 | Link

Tom CrooseTom Croose is one half of the Brooklyn DJ duo Worst Friends and has done a mix on ISO50 before, it did so well that he put another one together for us for the holidays.

TRACKLIST

Tom Croose – Mr Mackey Intro
OMD – Time Zones
Badly Drawn Boy – Once Around The Block (Andy Votel remix)
Shalabi Effect – Sister Sleep
The Little Ones – Morning Tide (Studio mix)
Mount Eerie – I Hold Nothing
Flying Lotus – Robo Tussin feat. Lil Wayne
Onra – The Anthem
Beck – Hot Wax (Tom Croose edit)
Pilooski – Love Is Wet
Low Motion Disco – The Low Murderer Is Out At Night
Taj Majal – Queen Bee

DOWNLOAD THE MIX HERE FOR FREE

Tom Croose : Stoney Baloney Mix

Please visit the original post to hear this song.

17 Comments »   |  Posted by Jakub in Mix, Music