Another image by German Designer Otl Aicher who was responsible for the branding of the ’72 Munich Games. All of this stuff is amazing. I am not a huge fan of the Dachsund mascot, but this is about as good a treatment you could give to such a concept.
Simply do a Flickr Search for "Otl Aicher" and your head will explode. Incredible stuff, some really nice shots of the London Aicher exhibition. I just can’t get over how contemporary these colors and forms are. None of it feels dated, could have been from a pitch for 2012, if the people who oversee those sorts of things still had any taste that is. Seems like all the stuff now days is targeted at the lowest common denominator. All of the recent stuff I have seen for 2012 is throw-away, middle of the road with compromise written all over it. Aicher’s campaign is thought provoking and timeless, obviously a good argument against the design by committee ethics I have to imagine produced this sort of output.