OpenIDEO is a web platform for facilitating social innovation. It launched this past Monday and was developed by IDEO. It is designed as a collaborative creative space where everyone (designer or not) can come together and participate in the design process, through inspiration, concepting and evaluation. It is based around design challenges which start out as simple questions but tackle significant global challenges. Watch the video above to learn more. To really get a sense for the site, sign up on OpenIDEO and start adding inspirations!
The first challenge is for Jaime Oliver, the winner of this year’s TED prize and flag bearer of the Food Revolution in America. The goal is to find ways to raise awareness about the benefits of healthy and fresh food, especially for children. You can watch Jaime introduce the challenge in the video above.
I’ve been working as an intern at IDEO for the past 2 months and was able to participate in the first OpenIDEO internal challenge: to design the logo for the site. It was a really exciting process and I cannot wait to see these other challenges get put through the same paces. By breaking up the design process into these three easy phases, it ensures that important milestones are accomplished. I found the inspiration phase especially helpful, even for projects unrelated to the logo development.
I’ll be at IDEO through mid-September, when my master’s program begins again.