Hoffman-La Roche: Esanin
Posted by Scott
Hoffman-La Roche commissioned this ad featuring photography by René Groebli for the anti-anxiety drug, Esanin. At first glance I really didn’t grasp how amazing this composition is. If you really study it you’ll see some incredible typography and layout. I love the image, the various faces blending to create these almost psychedelic colors is very striking. Those crazy Germans, why do they have to be so good? You’re making us all look bad.
Via Alki1 on Flickr.
2 Comments Leave A Comment
DE says:May 16, 2008 at 3:04 pm
Germans are amazing. This is kind of a photography version of Otl Aicher’s work.
anthony mars says:May 18, 2008 at 1:50 am
Maybe because i can’t see the detail on this one bit how can it be considered as beautiful? It looks very very cheap?