If you can look past the periodic in-your-face product endorsements (I know you can!), these videos are actually very cool. I am a big fan of Danny Clinch, Wolfmother, Jay Z, (and John Mayer), so what’s not to love here. Makes me want to to quit everything and travel around the world with a band. That or quit everything and start a band and hire a photographer.
The Jay Z collaboration just came out a few days ago, while the Wolfmother one has been out for a while now. With both of these, they are obviously promos for Absolut, but they’re mainly just well-shot rock&roll mini documentaries. The class I’m in now is basically an advertising class and I have really come to appreciate it when a company put something like this together — especially compared to most of the nonsense you see out there. Just about all of the Absolut ads are very well done, most are up here. And if you haven’t seen the Spike Jonz “I’m Here” trailer you must watch it immediately.