Posted by Scott

Branding I did for Undercurrent this summer. Just an example of how I typically present concepts to clients.

15 Comments Leave A Comment


michael j. says:

October 8, 2007 at 12:30 am

really nice, love all your work. this is helpful to see from the practical side of things, i appreciate that. like the new format also, i’ve been checkin’ up once a day. thanks!


Scott says:

October 8, 2007 at 2:21 am

thanks… I have never created a physical portfolio. Just about every client I’ve ever worked with has found me through my website, so I’ve never had the need for a printed portfolio.


dani says:

October 8, 2007 at 3:27 am

i love your work, your conception of colours and design, and i think your music is like colours that takes life.
absolutely amazing.


drew kora says:

October 8, 2007 at 4:48 am

This is really interesting. So when you doa logo for a client like this, rather than the typical white sheet of apepr with logo on it, you give it a more immersive approach? Making a poster out of it almost? That’s pretty cool.


Scott says:

October 8, 2007 at 2:15 pm

I usually present this to them, and a sheet with the logo alone, but in this same style and it’s own color scheme. I don’t like to do the plain old black and white presentation for a couple reasons. It makes sense from our perspective because we understand that this breaks it down to the core concept and sheds all the surrounding pretense so you can focus on the form. But we’re professional designers, I don’t expect the client to understand how to evaluate the form as well based on that concept. So I like to sell it to them, present it well, put it into some context and help them visualize how it would work in a real world application.


digifruitella says:

October 8, 2007 at 3:43 pm

just wanted to say that i’ve been loopin “From Home” for the past few days and when I found out you were also doing design and photo – i was impressed and amazed all at the same time. I’ll be getting your “Byom” T-Shirt, love that design.


drew kora says:

October 8, 2007 at 5:28 pm

i have to chime in adn say that “from home” is indeed an entrancing song. I can listen to that non-stop. a calm comes over me when I listen to it…brilliant work music that helps me focus.


digifruitella says:

October 8, 2007 at 8:00 pm

tsk tsk Scott! (BPEM, the P is upside down, it’s a “soft sign” in Russian) it reads as “Byom” in Russian – roughly translated to “Striking down”

I’m Russian, thats why this design really impressed me.

and I’m listening to “From Home” right now, for the 23423th time.

are you going to be releasing any new music Scott? if so, definitely make more slow tracks like From Home.


dani says:

October 9, 2007 at 2:24 am

i got ‘Past Is Prologue’ Tshirt, i love the choice of colours and the subject, very similar to some graphics that i’ve done…not great like yours, i’m just an amateur graphic :)


Scott says:

October 9, 2007 at 7:35 pm

sorry, your comments got snagged as spam for some reason. I reposted them. cool, thanks for the info! I had never heard it pronounced. I read that is meant “To Bang, to hit”. As in “Strike down lazy workers!” (the original text)


digifruitella says:

October 10, 2007 at 1:18 pm

well, either way – I really love what you’ve done with that design. When I get extra cash I’ll invest in it, even want that print poster too. I rarely buy any clothing online unless it peaks my interest and in this case I really fell in love with that design – plus it speaks home to me =)

are you releasing any new music? I have Past Is Prologue, it’s pretty Boards of Canada inspired, i’m assuming you’re a fan of them which explains why the music is so similar.