I know i’m not the person that should be writing this since some of you who follow the blog sometimes have to snowshoe/pull your hair/wade through my odd writing style, but I just need to get all this off my chest. It started off with this Facebook post I wrote because I was just so bothered after putting on MTV for the first time in I don’t know how long:
“Took a peek at the MTV’s music video awards tonight to see if pop music has stepped it up but still no luck at all especially instrumentally, christ! What do they do with their money? Big time creativity/musicianship/entertainment fail. Let’s just hope people like Fever Ray, Matthew Dear, Atlas Sound, SVIIB, Erlend Oye, and Benoit Pioulard keep pushing forward because that was embarrassing to watch.”
To be honest I’m just waiting to be proved wrong and I don’t mind being in awe of a skilled individual. I even feel comfortable with the fact that a superstar with loads of money and talent is making music and everyone is in love with it. There’s no jealously here, just frustration that so many people are missing the mark and they all gathered tonight in one building to be loved. In the 50s to mid-90’s I would have never had to think this way or even opened my mouth but I mean how long can this crap drag on? it’s at an offensive level and to just watch these dumb 16 to 40 somethings in the crowd cheering looking clueless and dancing and smiling to something that I honestly think they have been:
1. Tricked to like
2. The flashy lights make it feel like everyone is partying so they should party too
3. They think it sounds like something that was good that they know and now regurgitated in a way people respond not to what is being played but remembering how much they like that old song that sounds like what’s in front of them
I’m not saying the instrumental music I like should be stepping forward and taking its place, thats not the answer and its not instrumental music’s job to do this, I like my independent electronically made music just the way it is. I know its not fair to think that’s the answer to this mess but I mean…COME ON! what was that Eminem video and song? how embarrassing was that host? no one looked classic, all just rip offs, Pink and Lady Gaga at least did something slightly entertaining but the music just fell flat on its face.
These people are afraid to fail I think, to experiment, to try to change gears, they have the power, Outkast did it slightly perfect for a second.
What do people want from new music? to party? to feel or remember a sad/happy moment in life? have a story told to them? a passionate epic breakdown?
I didn’t want this to be an essay with examples of pop songs that I think are amazing and what are bad and blah blah blah but something has to give and flip this world upside down so we can be proud of the popular music, what do you think is in store for us in 10 years? same sounds? will a Flying Lotus and Bibio showcase ever have a draw to a stadium in the US? The UK I’m sure is close. Will Grizzly Bear and Bat For Lashes take over as king of the hill? I want to know.